Shaping human-centered experiences at the intersection of design & technology
A Lead UX/Product Designer crafting enterprise-scale SaaS platforms and consumer applications. Proven in aligning Product, Engineering, and Business through Design Thinking and Agile frameworks.
A highly accomplished Lead UX/Product Designer with 12+ years of comprehensive experience in defining and scaling complex enterprise-level SaaS platforms and high-traffic consumer applications.
Proven ability to own the end-to-end design process, effectively driving alignment among Product, Engineering, and Business stakeholders using Design Thinking and Agile frameworks.
I bridge the gap between design innovation and technical feasibility — fostering transparent communication, shared vision, and products that are both technically robust and effortlessly user-friendly.
Discover the latest movies and book your tickets effortlessly with this movie and ticket booking app, specifically designed for Singapore. Users can explore showtimes, reviews, and exclusive deals — all at their fingertips.
The IA organises the app around core user journeys: Search → Select → Transact. Key nodes include Movies (by language, format, booking), Cinemas (by brand, location, type), Coming Soon, and User Profile — enabling fast, intuitive navigation for all users.
A shopper-facing mobile app for a grocery delivery service. Designed to streamline the ordering process with real-time delivery tracking, performance dashboards, and shift management — optimised for both iOS and Android.
The IA centres on four navigation pillars: Home (real-time orders, map, ongoing trips), Shopping (products, stores), Performance (leaderboard, improvements), and Profile (user details, addresses, payments) — delivering a focused, task-oriented flow for shoppers.
A food delivery platform enabling users to browse restaurant menus, place orders, and track deliveries in real time. Covers restaurants, grocery, veg & fruits, meat, and pickup-and-drop — designed for mobile and web.
IA organised around Profile, Restaurants (delivery & dine-in), Dishes (veg/non-veg menus, favourites, previous orders), Search, and Grocery (grocery, fruits, vegetables) — making every food discovery path short and discoverable.
A healthcare service provider application designed to enhance patient experience and accessibility. Features appointment scheduling, secure messaging, health record management, lab test booking, and HIPAA-compliant workflows.
IA structured around Products (medicines, lifestyle, cosmetics), Services (doctor, lab/scan), Cart (manage, checkout, payment), Orders (history, returns), and Profile (details, addresses, payments) — placing the patient journey at the centre.
A procurement web application for design agencies and architectural firms — featuring vendor management, order tracking, budget oversight, and streamlined purchasing workflows to reduce costs and improve transparency.
IA built around six pillars: Home (ongoing projects, calendar, updates, vendors), Projects (create, categorise, query), Vendors, Notifications (messages, events, reminders), Events (calendar, meetings), and My Profile — supporting efficient project and vendor management.
Looking to collaborate on enterprise SaaS platforms, consumer applications, or design system strategy? Let's connect and bring your vision to life.
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